Dr Heeyoung Yoon on consumer judgment, bias and better decision-making
Dr Yoon talks about consumer behaviour and interventions that can guide towards more sustainable decisions.
Social Equality
At ³Ô¹ÏºÚÁÏ, we believe that advancing the science of business means grappling with the hardest questions facing society.
Our research therefore explores how data-driven policy, responsible business and inclusive economic thinking can help reduce inequality and shape a fairer world.
Research in Social Equality
Research Centres
Insights in Social equality
Are healthcare market reforms delivering better outcomes for patients?
Governments intend market reforms to boost efficiencies in healthcare while improving outcomes. Strong regulation is needed to prevent monopolies, keep markets open to new entrants and maximise gains.
Left vs. Right: How polarised are our everyday lives?
A look at the subtle ways our everyday lives differ according to our political leanings.
Education in Social Equality
Our degree programmes and executive courses explore how business, leadership and innovation can help address inequality, strengthen communities and create more inclusive forms of economic and social value. Students develop the practical, analytical and global perspective to work with and lead on complex social challenges across organisations and markets.
Programmes and courses
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Modules and electives
- Our Global Experience Weeks give students the opportunity to apply their learning to major global themes and challenges, building international perspective through exposure to different markets, organisations and social contexts.
- Our Shaping Frontier Markets module looks at organisations operating in low-income societies of Sub-Saharan Africa to stimulate contextually sensitive understanding about how business can generate rather than extract value from frontier markets.
- Leading Social Innovation explores the brave new world of social innovation and how businesses can tackle social problems through social innovation.