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Journal articleZamparini A, Stigliani I, Corley K, 2026,
How brokers enable collective identity formation in fragmented industry groups: the case of Franciacorta wineries
, Journal of Management Studies, ISSN: 0022-2380This study illuminates the role of brokers, i.e., actors spanning inter-organizational boundaries, in the process of collective identity formation in fragmented industry groups. Through an in-depth longitudinal analysis of the Franciacorta wineries from the 1960s to the 1990s, we uncover how technical consultants acting as brokers facilitated collective identity formation by interacting with wineries through three mechanisms: translation, cross-pollination, and integration. Our grounded model of collective identity formation reveals a distributed and co-creative pathway to cohesive identity understandings built from the interstices of fragmented industry groups, through the co-creation of practices, the weaving of social connections, and the facilitation of an optimally distinctive collective identity via inward adaptation and outward alignment between broader industry domains and local contexts. Our study advances theory by foregrounding the more inconspicuous practice-level and social work that precedes, and ultimately determines the success of, the more visible identity-defining moments that happen via symbolic representation or institutional codification.
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Journal articleDell'Era C, Candi M, Magistretti S, et al., 2026, , Journal of Business Research, Vol: 212, ISSN: 0148-2963
In an era of rapid technological advancement and evolving user expectations, the paradox of choice, whereby more options reduce satisfaction, increase anxiety, and trigger decision paralysis, creates distinctive challenges for innovation. This study examines the relationship between problem-space design thinking practices, innovation radicalness, and the moderating role of data technology adoption. Analyzing survey data from Europe and the US, we find that empathy-driven, human-centered approaches significantly contribute to innovation radicalness. Reframe practices are also positively associated with innovation radicalness, whereas frame practices are not. The adoption of data technologies, although not directly related to innovation radicalness, accentuates the impact of observe and notice practices. Our findings contribute to the discourse on problemistic search by highlighting the role of empathy and reframing in challenging cognitive frames and assumptions. While data technologies, such as big data analytics, the internet of things, and artificial intelligence, can complement observe and notice practices by improving the collection of user insights, they prove less effective in supporting reframe practices for achieving innovation radicalness.
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Journal articleStigliani I, Corley K, Gioia D, 2026, , Journal of Management Inquiry, Vol: 35, Pages: 116-133, ISSN: 1056-4926
We propose a novel, multi-faceted approach to organization theory building that is more likely to engender theories that are relevant to the work that managers and organizations do – one predicated on principles associated with design. Invoking and synthesizing a set of core design principles and applying them to the process of theory building generates an approach that not only provides organizational scholars a way of thinking differently about thinking theoretically, but also helps answer the call for increasing the relevance of our theories as a way of making contributions that are more practical, more prescient and greater in scope. The resulting model of “design theorizing” has several significant implications for addressing how organizational scholars approach current and future issues likely to affect the theory and practice of managing.
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Book chapterStigliani I, Elsbach KD, 2026,
Organisational Identity and Corporate Values
, The Oxford Handbook of Organisational Social Evaluations, Editors: Zavyalova, Younger, Publisher: Oxford University Press, ISBN: 9780198933151CHAPTER 24. Organisational. Identity. and. Corporate. Values. KIMBERLY D. ELSBACH AND ILEANA STIGLIANI. Introduction. ORGANISATIONAL identity has long been defined as comprising an organisation's ... Identity and Corporate Values ...
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Journal articleMagistretti S, DellEra C, Candi M, et al., 2025, , Technovation, Vol: 141, ISSN: 0166-4972
Design thinking is an innovation approach that emphasizes developing and testing hypotheses about the desirability, feasibility, and viability of an idea through iterative experimentation. Although widely used, there is limited empirical evidence to support the effectiveness of experimentation practices in design thinking projects. Similarly, the impact of integrating digital technologies into experimentation processes remains underexplored. This study addresses these gaps by analyzing data from 246 design thinking projects to examine how early and frequent experimentation influences innovation performance, specifically in terms of effectiveness and efficiency. It also examines how the use of digital technologies moderates these relationships. The results show that both early and frequent experimentation positively influence innovation effectiveness, while only early experimentation significantly improves innovation efficiency. Moreover, the use of digital technologies strengthens the positive effects of early experimentation on both effectiveness and efficiency. This research provides valuable theoretical and practical insights by deepening our understanding of how experimentation and digital tools drive innovation performance in design thinking projects.
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Journal articleHagtvedt LP, Harvey S, Demir-Caliskan O, et al., 2025, , Academy of Management Journal, Vol: 68, ISSN: 0001-4273
Despite an emerging stream of work on negative behaviors associated with engaging in creativity, research on the consequences of creativity has largely focused on unleashing the proximal success of new ideas. Both approaches overlook the downstream potential for creative ideas to directly cause harm. Through an inductive, qualitative study of individuals creating artificial intelligence technologies, the present study shifts the conversation to how workers navigate potential distal moral consequences of ideas while engaging in creative work. Our study unveils that surprises during creative work catalyze a process of imagining future consequences of ideas, which shapes the way creators engage with moral issues and approach idea development. A key insight of our study is that imagining unfolds in two ways: (1) bright imagining is associated with disconnecting moral issues from idea development, so that creators develop ideas in the relative absence of constraints and moral issues are addressed through systematized safeguards; (2) dark imagining is associated with integrating moral issues into idea development, transforming morally motivated constraints into creative forces with potential to shape the nature of ideas themselves. Our study recasts interacting with moral consequences intertwined with creative ideas as itself a creative, constructive process.
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Journal articleDell'era C, Magistretti S, Candi M, et al., 2025, , Journal of Knowledge Management, Vol: 29, Pages: 32-58, ISSN: 1367-3270
Design thinking is widely recognized as an effective problem solving approach in the professional and academic world, albeit with varying interpretations. It has been studied in multiple forms – as a tool, a practice, a skill, and a mindset – leading to ongoing debates about its fundamental nature. This study aims to explore the use of design thinking in practice and determine how its application varies depending on the characteristics of the innovation projects, namely the types of goals pursued and the level of uncertainty involved.Using a survey methodology and a knowledge-intensive empirical setting, this study analyzes a dataset of 221 innovation consulting projects based on design thinking conducted by European consulting firms and design agencies.By analyzing the survey data, we identify six distinct sets of design thinking practices: discovering user needs, understanding the problem addressed, challenging existing assumptions, navigating the problem-solution pair, ideating through visualizations, and learning through prototypes. We also identify configurations of these design thinking practices that are used to address different innovation project goals and levels of uncertainty.The study draws attention to the need for design thinking practitioners to be aware of how different innovation project goals and levels of uncertainty can be pursued/addressed through the use of alternative configurations of design thinking practices.This study is one of the first large-scale quantitative analyses of the nature of design thinking in action, providing a solid foundation for future research on design thinking.
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Journal articleBaldessarelli G, Pink S, Fors V, et al., 2024, , MANAGEMENT LEARNING, ISSN: 1350-5076
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Journal articleMagistretti S, Bianchi M, Calabretta G, et al., 2022, , Long Range Planning, Vol: 55, ISSN: 0024-6301
Scholars and practitioners acknowledge the role of design, and specifically design thinking, as a driver of innovation and change. Design thinking is gaining attention in the business community beyond the traditional product innovation realm and is increasingly promoted as an engine for the creation of novel user experiences, new businesses, strategic transformation, organizational and cultural change. Is it reasonable to assume that the same set of practices fits such a broad range of applications equally well? This study addresses how design thinking applications are differently framed when addressing diverse innovation purposes. Specifically, we compare two purposes: innovation of solutions, encompassing traditional product and service development projects, and innovation of direction, encompassing strategic and organizational renewal projects. Based on data collected from 146 design thinking projects conducted by European consulting firms we investigate the relationships between the design thinking practices adopted and the value generated by the projects. We then analyze how these relationships vary depending on the purpose of the innovation project, namely whether focused on innovating solutions or direction. The results show that different purposes indeed call for different practices. In projects aimed at innovating solutions, market value is positively related to capturing current user needs and envisioning future society. Conversely, in projects aimed at innovating direction, market value is positively related to challenging current assumptions.
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Journal articleBaldessarelli G, Lazaric N, Pezzoni M, 2022, , JOURNAL OF EVOLUTIONARY ECONOMICS, Vol: 32, Pages: 1119-1154, ISSN: 0936-9937
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