PhD - Marketing
Conduct innovative research that shapes marketing across a range of industries
Key programme information
Marketing faculty and students are part of the Department of Analytics & Operations. Our marketing projects examine a number of key challenges, and offer important insights and solutions for firms and organisations in a range of industries.
Our doctoral students benefit from:
- the opportunity to work on research that engages a range of different industries, as well as to collaborate with qualitative and quantitative researchers from across ³Ô¹ÏºÚÁÏ;
- the broad research interests and expertise of our faculty, which range from the differing notion of brand attachment to managing employee and customer behaviour, from aggregating and understanding diverse information sources in decision-making to the nature of purchase decisions.
You may also be co-supervised by faculty in other departments in the School, depending on your research interests.
Benefit from the supervision of eminent world scholars.
Develop rigorous research foundations through our Master's in Research.
Study in London, Europe's start-up capital and a major global business hub.
Specialise in innovative research areas where business interconnects with science, engineering, medicine and technology.
Begin an inspiring academic career, joining some of the world’s best research centres and universities.
PhD Tabs
The Business School is home to several research centres and institutes that bring together academics and specialists across disciplinary, departmental, faculty and in some cases institutional boundaries. Each centre has been formed to advance study in a particular thematic area, uniting research and practice to enhance the impact of our work.
Gandhi Centre for Inclusive Innovation
The Gandhi Centre for Inclusive Innovation links innovation and entrepreneurship in companies and institutions globally, through thought leadership, research, technology, and next-generation innovation models.
The Centre for Climate Finance & Investment
The Centre for Climate Finance & Investment works to unlock solutions within capital markets to address the challenges posed by global climate change.
PhD students on the Graduate Teaching Assistant (GTA) scholarship will undertake 150 hours of teaching assistant duties from year three of the programme. There will be opportunities for PhD students to engage in teaching activities within the Business School’s programmes, such as MSc Business Analytics & AI and our MBA suite.
PhD students within Marketing conduct research into a wide variety of areas. Previous thesis topics include:
| Name | Thesis | Supervisor |
|---|---|---|
| Barbara Duffek | Exploring The Dark Side of Marketing: Essays on Toxic Customers, Vengeful Customer Reviews, and the Influencer-Brand Authenticity Crisis | Professor Andreas Eisingerich and Dr Omar Merlo |
| Matheus Lima de Castro Menezes | The Impact of Online Reviews on Consumer Evaluations and Decision Making: An Analysis of Review Volume and User-Generated Photos | Dr Rajesh Bhargave |
| Vlan Sharif | Exploring Self-based Consumer Behaviour Approaches to Understanding Demand Reduction for Rhino Horn and Ivory | Professor Andreas Eisingerich and Professor Eleanor Milner-Gulland |
| Britney Wang | Three Paths to Brand Growth: New Product Introduction, Digital Advertising, and Crowdfunding | Dr Catarina Sismeiro, Dr Gokhan Yildirim and Professor Tommaso Valletti |
Meet your faculty
Our PhD programme fosters close collaboration between leading Marketing faculty and doctoral students, developing their research interests and providing continuous support and guidance throughout the programme. They hold expertise within marketing management (including strategy and customer relations), marketing technology, service marketing, marketing communications, tourism, cognitive and computational psychology and environmental sciences.
Business School
Head of the Department of Analytics, Marketing & Operations
Business School
Associate Professor of Marketing
Business School
Professor of Marketing
Business School
Associate Professor in Marketing
Business School
Associate Professor of Marketing
Business School
Associate Professor of Marketing Strategy
Business School
Associate Professor of Marketing
Business School
Associate Professor of Marketing
Business School
Assistant Professor in Marketing
Business School
Professor of Marketing
Business School
Assistant Professor - Marketing
Take your next step
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³Ô¹ÏºÚÁÏ Business School, South Kensington Campus