Dean’s Impact Scholarship
Award value
MSc: £25,000, FTMBA: Up to 50% of tuition fees, EMBA: Up to 50% of tuition fees, WMBA: Up to 50% of tuitions fees, GMBA (Sept 27): Up to 50% of tuition fees
Available to
Home and overseas students
MSc Strategic Marketing
A one-year master's that combines marketing strategy, customer insight and analytics to help you lead data-driven growth and business impact.
Key programme information
Developing the next generation of marketing leaders in a data-driven world
The one-year, full-time MSc Strategic Marketing gives you a comprehensive understanding of marketing fundamentals as they intersect with the latest technology and innovation. You will learn the core skills needed to navigate the ever-evolving digital landscape and make data-driven decisions for business.
Apply your learning and gain practical experience through a Strategic Marketing Consulting Project, Work Placement or Case Study.
Choose one of two concentrations to develop specialised knowledge in the field: Marketing Management or Marketing Analytics.
Develop your global business mindset with our global experience modules, gaining first-hand experience and growing your network.
Accelerate your career - with 95% of graduates employed within six months in roles such as Brand Specialist, Social Media Manager and Digital Analyst (Class of 2025), the programme will prepare you for career success.
#2
in the world (³Ô¹ÏºÚÁÏ, QS World University Rankings 2027)
7th
in the world (QS Business Master's Rankings 2027: Marketing)
#3
city for students (London, QS Best Student City Rankings 2027)
The ³Ô¹ÏºÚÁÏ advantage
Programme content
The MSc Strategic Marketing programme combines marketing fundamentals with technology and analytics, preparing you to lead and innovate in a rapidly changing industry.
All students begin with pre-study modules which ensure you are prepared for the academic rigour of the programme.
You will then complete nine core modules that will give you a broad commercial understanding while developing your practical skills and strategic thinking.
You can tailor your learning to your interests and ambitions through a wide selection of electives. You will choose up to five electives from a choice of two concentrations: Marketing Management or Marketing Analytics. You can also choose one of our global experience modules.
In the Summer term you will apply the theory and skills you have acquired to real-life scenarios, beginning with the Marketing Decision Making module. You will then choose either a Strategic Marketing Consulting Group Project, a Case Study, a Work Placement or an Individual Research Report.
You will also have the option to extend your programme to 16 months and undertake an Extended Work Placement, gaining deeper work experience credentials and boosting your marketability with potential future employers (subject to an additional fee).
Please note, programme content is subject to change. Candidates who fail to successfully complete this degree are not entitled to a Postgraduate Certificate or Postgraduate Diploma.
Discover more about the programme
Download brochureAdditional programme composition information
Programme preparation
Through a combination of online pre-study modules and induction week you will be ready to hit the ground running and maximise your learning on the programme.
Programme preparation
Pre-study modules Online
July
Before the start of your programme you will be expected to complete online pre-study modules which are delivered via Canvas, our virtual learning environment (VLE). These include primers in key areas including Maths, Data Analysis, Accounting, Study Skills and Marketing Fundamentals as well as Plagiarism Awareness. These modules are designed to provide students with a common base of knowledge before starting the programme but do not contribute to your overall grade for the Master’s.
Induction week On campus
September
Your MSc Strategic Marketing induction will be spent at our vibrant South Kensington campus in London. You will be invited to a welcome event where you can meet and network with your fellow students, distinguished faculty and dedicated programme staff, building new connections and getting a taste of life at ³Ô¹ÏºÚÁÏ.
Core content
Core modules
The nine core modules will build on your previous experience while introducing new and challenging disciplines.
Applied Strategic Marketing
January-March
The growth in collaborative business models, digital innovation and structural shifts in developing markets have accelerated in recent years. To succeed in today’s fast-changing global marketplace, marketing leaders need to deliver winning strategies that engage consumers, accelerate new market success, outperform competitors and embrace disruptive economic models.
This module will teach you the skills to understand shareholder interests and the levers available to drive growth and profit. You will be able to deliver outcomes using practical, applied techniques used by strategy and marketing consultants and industry professionals alike. By drawing on contemporary examples, you will gain the tools to solve a growth challenge. Bring on disruption – you will be ready for it.
Consumer Behaviour
September-December
In this module, you will develop an in-depth understanding of consumer behaviour through the cutting-edge ideas that are gaining prominence in academia. You will apply these key concepts to develop and evaluate marketing strategies – to ultimately predict and change consumer behaviour. Learn via case discussions, guest lectures, experimental demonstrations and projects.
Digital Marketing
January-March
Digital media and the internet have had a huge impact on marketing practice in recent years, dramatically changing how marketers communicate and interact with consumers, as well as what consumers expect from their relationship with a company. As digital technologies continue to develop in terms of speed, availability and functionality, marketing strategies need to be integrated with digital and interactive tools and practices.
In this module, you will learn how to utilise the latest tools and technologies to identify new opportunities for strategic marketing and analyse online customer behaviour. Search optimisation, paid search, mobile marketing, social media, online advertising, email marketing and e-CRM– you will develop a firm grasp on all of these digital tools. Applying these skills to real examples, you will be able to integrate digital marketing into a communication and marketing plan and unlock a greater level of customer value.
Finance and Pricing Strategy
September-December
This module deals with two key financial aspects: first, pricing products and services strategically, and second, understanding critical topics in financial management from a marketing point of view. The module will equip you with the pricing and financial skills required to become effective marketers and future business leaders, improve cross-functional role and communication skills and maximise strategic influence within the firm.
Market Research
September-December
Market research is vital to making informed decisions and formulating effective marketing plans. This module examines problem formulation, research design, data collection, data analysis, and interpretation of market research results. You will gain the practical skills to design, analyse, interpret and critically evaluate market research studies. This is an important skill for an integrated marketing strategy – market research complements marketing analytics and big data analytics to help solve business problems.
Marketing Analytics
September-December
Today’s marketing requires the use of data and quantitative approaches to support marketing strategies in rapidly changing offline and online environments. This module will equip you with the skills to evaluate marketing strategies by measuring effectiveness and profit generation. You will develop a complex understanding of how to derive insights from data using models and tools, including digital analytics tools for web and social media, and advertising and campaign metrics.
Taking a very hands-on approach with real datasets and cases, you will learn how best to apply these analytical techniques to understand customer needs effectively. The goal is not to be a statistician, but to equip you with analytical thinking and a set of applied quantitative marketing skills so that you are well prepared to succeed in the workplace.
Services and Customer Relationship Management
January-March
The profitability of a business increasingly depends on two factors: its ability to build and sustain strong relationships with customers and other key stakeholders, and the quality of the services it provides customers. Relationship management is critically important in any industry and is an essential skill for you to master as a marketing professional.
This module equips you with the skills to manage relationships for superior financial performance – focusing on relationships with external customers – consumers, buyers, agents – and internal customers – employees, colleagues, different functional areas and departments. You will gain powerful insights and best practices, as well as the latest ideas on how to manage relationships for profit, how to sustain trust and loyalty over time and how to deliver outstanding customer service quality. Using CRM technology, you will discover best practices and innovations in loyalty and service management.
Strategic Brand Management
January-March
How do brands create value for customers and for the organisations that manage them? This module covers building, measuring and managing elements of the marketing mix to build brand equity.
Strategic Market Management
September-December
To excel as a senior level marketer, you must possess a clear understanding of the concepts needed to craft and execute strategy, along with sound knowledge of how to apply financial and operational principles. This module will introduce you to frameworks and real-world examples in marketing strategy, including future thinking, sustainable design, creation of new markets and the diffusion of innovation as key topics.
Equipped with the skills to formulate and execute market-relevant and financially sound strategies for an organisation, you will be able to take an overall view of its future direction and the potential hurdles it faces. Case studies will help to sharpen your skills in identifying strategic challenges for a range of different companies and to evaluate the options open to senior marketing managers in these contexts.
Personalisation
We offer a wide range of elective modules, giving you the opportunity to shape the programme to your ambitions as a marketing leader. You will choose up to five electives from a choice of two concentrations: Marketing Management or Marketing Analytics.
Students on the Marketing Management concentration are required to take the Entrepreneurial Strategy module plus three additional electives, and students on the Marketing Analytics concentration are required to take five electives, with at least four from the analytics concentration.
Personalisation
Concentration: Marketing Management
- AI Strategies in Marketing Innovation and Consumer Behaviour
- Casual Inference in Marketing
- Consumer Psychology and Decision Making
- Customer Analytics and Engagement
- Design Thinking for Innovation
- Effective Crisis Management
- Entrepreneurial Strategy
- Global Strategy
- How Brands Grow, and Why They Decline!
- Integrated Marketing Communications
- Leadership
- Machine Learning Applications in Marketing
- Responsible Digital Innovation: Ethics at Work
- Sustainable Marketing
- Strategic Marketing Innovation
Concentration: Marketing Analytics
- Advanced Pricing and Profit Optimisation
- Casual Inference in Marketing
- Customer Analytics and Engagement
- Digital Marketing Analytics
- Machine Learning Applications in Marketing
- Marketing Mix Models
- Marketing Strategy in the Digital Economy
Global experiences
Global modules are electives that aim to deepen your understanding of key themes within a global context. These modules have an application process and require you to pay additional costs. Module themes and destinations may change on an annual basis, and are subject to availability.
Global experiences
Global Business Challenge (Entrepreneurship or Social Impact)
This learning experience is designed for you to work as consultants on a business challenge in an emerging market context. You will apply innovative thinking and problem-solving techniques to achieve real commercial, social or economic impact. You will travel to the country where your client is based and deliver the project over an intensive one-week period.
The module will allow you to deploy your interdisciplinary expertise in business strategy, entrepreneurship, innovation, marketing, finance and other areas, as well as your consulting skills to analyse the issue at hand, collect evidence and generate recommendations. You will also learn about working in an economic and cultural context that may be unfamiliar to you.
The module is practical, aimed at generating an output that can make a real difference to the local business and economy. You are encouraged to organise yourselves within groups and act independently to set goals, gather evidence, make contacts and generate conclusions and recommendations.
Global Exchange
The optional Global Exchange programme allows you to increase your international exposure and build your network by taking advantage of specialised electives at one of our partner schools.
Global Immersion
This optional, one-week trip will consist of a number of visits to different companies across a range of industries, as well as social and cultural activities. You will learn first-hand about the social and cultural dynamics of business in another country and travel with students from other programmes across the Business School, offering excellent networking opportunities.
Applied learning
In the summer, you will get the chance to integrate and apply your knowledge in the Marketing Decision Making simulation module.
You will also have the opportunity to undertake a Strategic Marketing Consulting Project, a Work Placement, an Extended Work Placement or a Case Study. Alternatively, you can opt to take the Individual Research Report in lieu of completing one of these modules and one elective.
Applied learning
Marketing Decision Making
This simulation-based module will focus on the key strategic marketing issues facing organisations. Through this module, you will refresh and deepen your awareness of key marketing tenets, acquire an advanced knowledge of strategic marketing, develop analytical skills, be able to think critically about strategic marketing and be able to make strategic decisions to deal with specific business situations.
Case study
May-August
The Case Study module requires you to apply problem-solving techniques to a complex and challenging marketing problem. You will analyse a company or brand of your choice using the tools, concepts and theories covered in the rest of the programme.
Strategic Marketing Consulting Project
June-July
The Consulting Project is a group-based project undertaken for a real client. It gives you the opportunity to apply the programme material to solve a real business problem, gaining valuable consulting experience.
Work Placement
July-August
The Work Placement aims to support your development by enabling you to work in a real company for four to six weeks providing you with the opportunity to apply the material of the programme to a challenging business situation in which you are fully immersed. The Work Placement is a fantastic opportunity to build your professional network and gain real workplace insights. You can enhance your future career prospects while supporting your professional development in a sector of interest.
You are responsible for sourcing your own work placement, which needs to be approved in advance by the Academic Director. This should be for one month or longer and can be held at a UK-based or international company or organisation.
Extended Work Placement
The Extended Work Placement enables you to access additional work placement opportunities, including longer summer internships in the UK and worldwide. You will work for four to six months in a company or organisation, gaining deeper work experience credentials and boosting your marketability with potential future employers.
Employers in Europe often view internships as a critical step in the hiring process, and by participating in longer internships, you can demonstrate your commitment and capabilities, making you a more attractive candidate for future roles. You will also graduate with additional credits, which is particularly valued by employers in Europe.
Please note that additional fees apply for the Extended Work Placement.
Individual Research Report
Students wishing to study a doctoral programme may undertake an individual research report, with approval from the Academic Director. This constitutes a small piece of research with an analytical focus, allowing you to demonstrate that you can apply your theoretical knowledge to a real-world context.
Programme content FAQs
- How is MSc Strategic Marketing structured?
- What is the difference between the two concentrations offered on MSc Strategic Marketing?
- Is MSc Strategic Marketing more strategic, creative or analytical in focus?
- Does the course include practical marketing projects or consulting work?
- How and when do I apply for the Extended Work Placement?
- Does my Work Placement have to be in the UK, or can it be anywhere in the world?
- What is the benefit of doing an Extended Work Placement via the extended term option over doing it on my own?
- How is MSc Strategic Marketing assessed?
- Do you offer any programmes on a part-time basis?
- Which team should I contact for help?
How is MSc Strategic Marketing structured?
Before the programme begins you will complete some online pre-study modules. You will then complete nine core modules throughout the year.
From the Spring term, you can tailor the programme to your interests, choosing up to five elective modules from one of two concentrations: Marketing Management or Marketing Analytics. There are also a number of global electives available.
In the Summer term you will apply your learnings in the Marketing Decision Making module. You will also have the opportunity to undertake a Strategic Marketing Consulting Project, a Work Placement, an Extended Work Placement or a Case Study. Alternatively, you can opt to take the Individual Research Report in lieu of completing one of these modules and one elective.
For more information .
What is the difference between the two concentrations offered on MSc Strategic Marketing?
The concentrations on MSc Strategic Marketing allow you to tailor the programme to your personal preferences and career goals. The Marketing Analytics concentration enables you to deep-dive into the data-driven side of marketing, whilst the Marketing Management concentration offers you a broader range of business and marketing electives.
If you choose the Marketing Analytics concentration, you will need to select five electives, including at least four from the portfolio of analytics electives. If you choose the Marketing Management concentration, you will take Entrepreneurial Strategy and three other electives.
Is MSc Strategic Marketing more strategic, creative or analytical in focus?
The MSc Strategic Marketing is one of very few programmes that combine marketing with strategy, and blend business with technology. The core modules provide all students with a solid foundation in marketing and cover a wide range of strategic, creative and analytical topics. You can tailor the focus of your programme in the Spring and Summer terms via the elective concentrations.
Does the course include practical marketing projects or consulting work?
Yes. During the Summer term you will also have the opportunity to gain practical experience and apply your learning to real business challenges or scenarios.
You will choose between a Strategic Marketing Consulting Project, a Work Placement or a Case Study. You can also extend your programme to 16 months and undertake an Extended Work Placement (subject to an additional fee).
How and when do I apply for the Extended Work Placement?
No additional application is required before the start of your programme. When you begin your programme, you will be fully briefed on how you can opt in for the Extended Work Placement.
You will apply in term two of your programme. You will then be required to secure your own internship. The Careers team is available to support you in your search. Find out more about Careers.
If you have questions in advance of the programme start date, you can reach out to the Recruitment & Admissions team at business.school@imperial.ac.uk.
Does my Work Placement have to be in the UK, or can it be anywhere in the world?
You can secure work placements globally, but it is your responsibility to secure the necessary visa permissions if the work placement is outside of the UK.
What is the benefit of doing an Extended Work Placement via the extended term option over doing it on my own?
The Extended Work Placement allows you to undertake internships of four to six months as an assessed part of your programme, retaining student status for the duration of the internship. Students who complete the extended programme will also graduate with additional credits.
How is MSc Strategic Marketing assessed?
Assessment on MSc Strategic Marketing includes a mix of examinations and coursework. The assessments are tailored to each module to ensure that students can effectively demonstrate they have met the learning outcomes. There is also a high proportion of groupwork, as learning to work effectively in teams is an essential skill for both your programme and the future workplace.
Do you offer any programmes on a part-time basis?
Yes, if you are interested in studying part-time you should consider our MSc Strategic Marketing (online, part-time) programme.
Which team should I contact for help?
Please note that before you contact us you should also check information on the Business School or university website. If your question isn’t answered, please contact the appropriate team below.
General application queries
Recruitment & Admissions team
business.school@imperial.ac.uk
Deposit and tuition fee invoice queries (including refunds) or to check if your payment has been received
Tuition Fees team
tuition.fees@imperial.ac.uk
+44 (0) 20 7594 8011
To check if your documents have been received or for queries regarding your CAS number
Central Admissions
business.admissions@imperial.ac.uk
+44 (0) 20 7594 7258
Career-related queries from admitted students
Careers team
ib.careers@imperial.ac.uk
Visa and immigration queries
International Student Support
international@imperial.ac.uk
+44 (0) 20 7594 8040
Accommodation queries
accommodation@imperial.ac.uk
+44 (0) 20 7594 9444
General student information and advice
Student Hub
student.hub@imperial.ac.uk
+44 (0) 20 7594 9444
Advice on budgeting and London living costs or on external scholarships
Student Financial Support
student.funding@imperial.ac.uk
+44 (0) 20 7594 9014
If you’ve submitted your application but haven’t received your CID number
Registry Systems
registry.systems@imperial.ac.uk
Password or technical issues with your ³Ô¹ÏºÚÁÏ Gateway account
IT Service
deskservice.desk@imperial.ac.uk
+44 (0)20 7594 9000
Careers and employability
Dedicated support from the moment you accept your offer
³Ô¹ÏºÚÁÏ Business School Careers provides world-class support that is tailored to your own individual career aspirations, and is an integral part of our MSc Strategic Marketing programme.
A number of personalised services are provided before you start and throughout your time at the Business School to support you in securing a job in the sector of your choice. With close links to industry and a busy calendar of events, workshops and one-to-one support, you will be prepared to enter a highly competitive recruitment market.
Want to hear directly from our students?
95%
of the cohort accepted an offer within six months of graduation
*Employment outcomes refer to graduates of the Class of 2025.
59%
of the cohort are employed in the UK
*Employment outcomes refer to graduates of the Class of 2025.
15%
are employed in Marketing/Advertising/Media/PR
*Employment outcomes refer to graduates of the Class of 2025.
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³Ô¹ÏºÚÁÏ has provided immense support for my career development through its vast network of alumni, industry expert partners and collaborations with leading firms. This network has given me access to valuable insights and opportunities. Additionally, the Careers team, with advisors dedicated to specific industries, has been instrumental in strengthening my application materials.
Additional careers and employability information
Support you receive
Pre-study support
Once you are accepted onto the programme you will gain access to Canvas, the Business School’s virtual learning environment. Here you will find the Careers Primer, which will support you to clarify your career goals. Completing the Primer is required before you can access the full Careers Service. The Primer includes:
1. Foundations for career success
This online module will help you develop your career strategy and understand how to market yourself effectively.
2. Writing your ³Ô¹ÏºÚÁÏ Business School CV
You will create your CV in line with the ³Ô¹ÏºÚÁÏ Business School template and be guided to use AI to enhance it.
Webinars
During the summer prior to starting your programme, Careers will deliver multiple webinars. These sessions provide information about the service, how it will support you and offer insights on the graduate recruitment market. You will also be invited to webinars with the International Student Office to understand post-study work options and visa requirements.
Career Consultants
Our Careers Consultants bring deep sector expertise, human insight, and up-to-date knowledge of the evolving AI landscape. They will help you navigate this environment with confidence, combining the power of digital tools with your own authentic voice and judgment.
You will have access to our expert team throughout the year to help you reach your goals. You will set up at least one initial appointment in the autumn term, as well as attending an induction presentation. You will then have access to a mix of one-to-one and small group appointments offering the following services:
- career planning to identify your skills and strengths;
- application support including CV, cover letter and personal statements;
- practising your ‘pitch’ or improving your LinkedIn profile;
- mock interviewing to gain feedback on your interview technique;
- case study or case interview practice sessions;
- technical interview preparation;
- guidance on how to negotiate job offers.
Workshops
We run a broad range of workshops each year to develop students' professional skills and improve their employability prospects. Across all our workshops, we combine the best of human and AI support, ensuring that the skills you develop are grounded in the realities of today's AI-driven workplace. Some of these workshops include:
- Sector specific sessions
- Succeed at Interview
- Job Search for Experienced Students
- Presenting with Impact
- Understanding your Teamwork and Leadership style with MBTI
- Managing Cultural Difference in the Workplace
- Emotional Intelligence for Business
- LinkedIn Guys - Accelerate your Career Online
Workshop themes are indicative and may be updated each year.
Industry Links
We work alongside alumni and employer representatives from global organisations, small and medium sized firms and start-ups, including Amazon, Uber, Meituan, Bain, LEK Consulting, EY, PwC, PA Consulting, UBS, Morgan Stanley, Bloomberg, LVMH and L’Oreal.
Guest lectures
As part of your programme we host notable guest lectures from leading companies to give you industry insight and a perspective into the key challenges facing the business world today.
Company presentations and panel events
We also host a variety of exclusive employer events, where you will find out about opportunities within their organisations and what they look for when recruiting graduates. This can range from company presentations, networking, panels, one-to-one sessions and workshops that offer you the chance to engage with a variety of business representatives or alumni.
Careers fairs
We hold a cross-sector on-campus Careers Fair every September, providing students with the opportunity to network with representatives from a number of companies in their chosen sector.
Careers Week
During the Autumn term we host a dedicated Careers Week for all students on our Management Master's programmes. This is an opportunity to attend employer events, workshops, industry sessions, panel events, connect with alumni, attend career consultations and also work independently on your networking and career strategy.
Sessions are tailored to various sector interests and also cover topics relevant to all students; from those seeking internships and permanent roles to those working on their own ventures.
Career Clubs
The Business School supports a number of student-led , providing extensive networking opportunities with students, alumni and other professionals.
There are clubs aligned to regions and core industry sectors, as well as clubs to promote the visibility of underrepresented groups.
International support
³Ô¹ÏºÚÁÏ Business School has built extensive international connections. Our Global Hubs in Asia-Pacific (APAC) and Europe deliver a variety of region-specific events, workshops and career development advice, along with industry-specific information, employment opportunities and networking connections.
We also offer a range of online resources for students seeking international opportunities and host workshops for international students wishing to work in the UK after graduation.
E-resources
You will have access to a wealth of excellent career e-resources to help you with initial career ideas all the way through to negotiating a job offer. These include insightful industry guides and company information, access to industry experts and guidance on pay negotiation.
For those considering a career in finance: you will also have access to Wall Street Prep, which will enable you to improve your advanced Excel and financial modelling skills.
For those interested in the consulting sector: Case Coach can support you with preparing for interviews.
Where graduates go
With 95% of our graduates employed within six months, the MSc Strategic Marketing sets you up for career success. Some of the roles undertaken by graduates include:
- Account Manager
- Brand Specialist
- Business Development Executive
- Digital Analyst
- Marketing Executive
- Management Consultant
- Product Manager
- Social Media Manager
- Strategy Advisor
Graduates gained employment at a wide range of top global companies including Dyson, L'Oreal, Mars and P&G.
Employment by region
- 59% | UK
- 25% | Asia/Pacific
- 12% | Europe
- 4% | Americas
- 0% | Africa/Middle East
Employment by sector
- 22% | Technology
- 17% | FMCG & Retail
- 15% | Advertising/Marketing/Media
- 12% | Luxury
- 8% | Consulting
- 7% | Finance
- 7% | Manufacturing/Automotive/Transportation/Engineering
- 5% | Hospitality/Tourism/Leisure
- 3% | Healthcare
- 2% | Non-profit/Education
- 1% | Human resources/Recruitment
- 1% | Other
Class profile
MSc Strategic Marketing Class of 2027
Our reputation as a world-leading university attracts high calibre students from across the world. The MSc Strategic Marketing will allow you to study alongside a diverse community of talented individuals, gaining insight into different global business practices.
At a glance
359
students
87%
female students
53
nationalities
Nationalities by region
Our students come from all over the world.
- 64% | Asia/Pacific
- 18% | Europe
- 10% | Americas
- 5% | UK
- 3% | Africa/Middle East
Degree backgrounds
At ³Ô¹ÏºÚÁÏ you will connect and collaborate with a global student cohort from varied professional and academic backgrounds.
- 55% | Business/Management
- 33% | Arts/Humanities
- 4% | Economics
- 3% | Engineering/Technology
- 3% | Finance/Accounting
- 2% | Science/Medicine/Maths
Admissions and entry requirements
Applications for our MSc Strategic Marketing 2027 intake are open.
The programme has one intake each year in September. As the programme is highly competitive, we recommend that you apply as early as possible.
We take a holistic approach to admissions, considering not only your academic and professional achievements, but also who you are, what motivates you and how you collaborate with those around you.
Recruitment & Admissions team one-to-ones
Meet with a member of our Recruitment & Admissions team in a city near you to:
- discuss our MSc programmes and understand which is best for you;
- learn about the opportunities available for students at ³Ô¹ÏºÚÁÏ;
- get tips on crafting an application that stands out.
Start dates
September 2027
Next application deadline
6 January 2027
73 days remaining
Additional admissions and entry requirements information
Entry requirements
Academic requirement
You should have a First or Upper Second Class Honours undergraduate degree (or the international equivalent in a discipline such as:
- business management
- marketing
- economics
- psychology
- media and communications
Prerequisite knowledge requirements
All of our programmes are academically rigorous and include a quantitative component. Therefore, all candidates are expected to have a basic level of mathematics before the start of the programme. Successful applicants will be provided with access to online primer courses in maths and accounting to prepare you for the programme.
Although there are no specific quantitative prerequisites, it is useful for the selection committee to understand the level of your experience. You should use the ‘Quantitative Experience Statement’ on the application form to list the most advanced quantitative courses that you have taken in your academic career to date and to provide brief examples of the relevant topics covered by the course.
Internships and work experience
Work experience is not a requirement, although undertaking relevant internships and work placements and listing them in the ‘Industrial/Professional Experience’ section of your application form will add weight to your application.
MSc Strategic Marketing is designed for new and recent graduates. Candidates with more than three years’ work experience will be considered on a case-by-case basis.
If you have substantial work experience, consider applying to our online programme.
English language requirement
All home, EU and overseas applicants must demonstrate English language proficiency. Students who were not awarded their degree in a qualifying English-speaking country must demonstrate their proficiency by completing an approved English language qualification at the required level. Minimum test requirements for the most popular tests are:
IELTS (academic): A minimum score of 7.0 with minimum scores of 6.5 in all elements.
TOEFL iBT:
- Tests taken before 21 January 2026: A minimum score of 100 overall with minimum scores of 22 in all elements.
- Tests taken after 21 January 2026: We accept an overall score of 5.0 with minimum scores of 5.0 in all elements.
We will accept both scores for a period of two years.
Duolingo English Test: 125 overall with no less than 115 in any band score.
References
You will need to share the contact details of two academic referees or one academic and one professional referee.
Please note we cannot accept references sent from personal or free email addresses, such as Gmail, Hotmail, Yahoo etc.
Essays
Essays are a vital part of your application. The questions for the MSc Strategic Marketing programme are:
- Please discuss your career plans after graduation. (350 words)
- Why do you want to study at ³Ô¹ÏºÚÁÏ Business School and how will you contribute to our community? (500 words)
- ³Ô¹ÏºÚÁÏ’s values are Respect, Collaboration, Integrity, Innovation and Excellence. Describe a time when you embodied one, or more, of these values and explain the impact it had. (500 words)
What we look for
MSc Strategic Marketing is designed for recent graduates from a variety of academic backgrounds. We're looking for confident applicants with strong communication, problem-solving and teamwork skills, who can demonstrate their passion for marketing through extra-curricular activities or professional experience.
Tell us about:
- Your hobbies and interests: this could include being an active member of a society at university, or spending time volunteering or raising money for a cause that means a lot to you.
- International experience: this could be through studying abroad, volunteering or travel.
- Additional languages: for many of you, English is already an additional language and it isn’t uncommon for our students to be fluent in four or five languages, which can increase your employability.
- Positive impact or achievement: this could be through representing a region or country at sports, mentoring young people or making changes to your university experiences through student leadership.
- Career goals after graduating: you will be entering a highly competitive recruitment market and we want to see that you have already thought about the skills and experience you are going to need to succeed in your target organisation and role.
If you have substantial work experience, consider applying to our online programme, which is more suitable for working professionals.
Application process
We have provided a step-by-step walkthrough on how to apply for the MSc Strategic Marketing programme, with comprehensive instructions to ensure you complete your application successfully and meet all the essential admissions requirements.
Step one: start your application online
Visit the and create an account by completing your personal details. Our online application form gives you the flexibility to save your progress and complete your application in your own time.
Step two: submit your supporting documents
You will need the following:
- current CV (view for guidance);
- personal statement questions (see blog for tips on how to write a personal statement);
- complete degree transcripts with English translation if necessary (view international entry requirements);
- contact details of two academic referees or one academic and one professional referee including their company/business email address. We recommend that one should be your current line manager or academic supervisor;
- career planning questions, a quantitative experience statement and programming/computer software experience (if applicable);
- English language scores if required (i.e. TOEFL, IELTS etc.);
- GMAT/GRE is not a mandatory requirement, however, it can enhance the strength of your application.
Step three: complete your application
Once you have submitted your supporting documents you can complete your application with the £125 application processing fee. Once your application has been submitted your referees will receive a notification to provide your reference.
The Business School has a zero-tolerance policy to fraudulent applications, and we will report findings to the Home Office.
Step four: interview and admissions decision
- Shortlisted candidates will be invited to complete an interview using our online video platform. This is the best opportunity for you to demonstrate your passion and drive, and why you want to study a Master’s at ³Ô¹ÏºÚÁÏ.
- AI guidance: The purpose of the interview is to get to know more about you. We want to see how you approach problems, your motivations and wider interests. If we identify malpractice or answers provided are not genuine then this may factor negatively in the admissions committee decision. Read our blog for more advice on how you can use AI responsibly in your application.
- Application decisions will be communicated by the corresponding decision date for the round in which you applied. Please refer to our key dates and deadlines for more information on timeframes.
All students will undergo a Qualification Check to ensure they meet the necessary requirements.
Step five: submit outstanding documents and pay your deposit
After receiving your offer, you will need to submit documents to satisfy your offer conditions. As part of this process, you must verify your degree award through the online Qualification Check service, using a unique link provided in your offer conditions. You can view the conditions of your offer and respond using the application portal.
You will then be required to pay a £7,000 deposit for the programme.
Key dates and deadlines
Applications for our MSc Strategic Marketing 2027 intake are open.
We operate a staged admissions process with several deadlines throughout the year. This programme is highly competitive, so early application is advised; this will put you in a stronger position to be considered for a scholarship, and provide access to exclusive admitted students events.
You should submit your application by 23.59 UK time on the day of the application deadline.
Deadlines for September 2027 entry
Admissions round 1 for September 2027 entry Closed
| Application submission | 29 September 2026 | Closed |
|---|---|---|
| Application decision | 25 November 2026 |
Admissions round 2 for September 2027 entry Open
| Application submission | 6 January 2027 | |
|---|---|---|
| Application decision | 3 March 2027 |
Admissions round 3 for September 2027 entry Open
| Application submission | 10 March 2027 | |
|---|---|---|
| Application decision | 5 May 2027 |
Admissions round 4 for September 2027 entry
| Application submission | 28 April 2027 | |
|---|---|---|
| Scholarship decision | 16 June 2027 |
Admissions and entry requirements FAQs
- Why do I need to complete a Quantitative Experience Statement?
- How do I submit my qualifications to be verified?
- What happens after I submit a request for my qualifications to be verified?
- How many programmes can I be considered for each year?
- When will my referees be asked to provide a reference?
- I’ve received an email confirming that my referees have submitted my references, but this isn’t yet confirmed on my account?
- Will my decision date be affected by a delay in the approval of my references or missing documentation?
- Will I be invited to interview?
- AI guidance:
- When will I receive a decision on my application?
- Why is my offer subject to checks by Central Admissions?
- I’ve been put on a waiting list, when will I receive a final decision?
- My application has been unsuccessful; can I have some feedback?
- Can I defer my place to next year?
- Can you advise me on my eligibility?
- What are the international entry requirements?
- I don't meet the academic entry requirement but I have some work experience, will I be considered?
- Does the Business School offer pre-sessional English?
- I require a visa to study in the UK, when will I receive my CAS?
- What do I need for my visa appointment?
- How do I extend my visa to undertake an Extended Work Placement?
Why do I need to complete a Quantitative Experience Statement?
All of our programmes are academically rigorous and candidates are expected to be familiar with a basic knowledge of maths before the start of the programme. The Quantitative Experience Statement provides an opportunity to demonstrate this to the selection committee.
In the Quantitative Experience Statement, you need to list up to five of the most quantitative modules or elements of your studies to date. You should detail:
- the main topics of study (e.g. algebra, probability etc.);
- the level of study (e.g. high school, undergraduate degree, short course etc.).
This will allow the selection committee to have an understanding of your quantitative experience.
Please check the entry requirements and consider what the numerical content of the programme includes before you apply.
How do I submit my qualifications to be verified?
To submit a verification request, you must first create an online account with Qualification Check. You should use the unique link provided to you as part of your offer conditions.
Once you have completed the two-step registration process, you will have access to your online account. Search for the name of the institution at which you obtained your qualification(s).
Then, follow the steps to enter the required information for submission of a verification request. Your details will then be sent to that institution to be authenticated by the appropriate department. Find out more information at .
What happens after I submit a request for my qualifications to be verified?
Qualification Check’s standard procedure is to contact the primary source of the information. This is the institution at which you studied. Qualification Check will regularly contact the relevant department at the institution to confirm the authenticity of your qualifications.
We understand that applications are urgent and Qualification Check makes every effort to accommodate your needs and expedite processes. Some institutions may take longer than others. But rest assured that Qualification Check is working hard to complete your verification. Find out more information at .
How many programmes can I be considered for each year?
You can apply to be considered for one programme each year. If your application is unsuccessful we will take your areas of interest and eligibility into account when considering you for alternative programmes.
When will my referees be asked to provide a reference?
As part of your application, you will be asked to provide the contact details of two referees. Your referees will be contacted by email once you have completed and submitted your application. The email will contain instructions on how they can submit your reference via our application system.
Please ensure that each reference letter that is submitted has been sent from an academic or professional email address. We cannot accept references sent from personal email addresses, such as Gmail, Hotmail, 126, 163, Sina, QQ or Yahoo.
I’ve received an email confirming that my referees have submitted my references, but this isn’t yet confirmed on my account?
Our electronic application service is provided by an external provider. Therefore, there may be a delay before the receipt of your references is confirmed on your student application account.
If you receive confirmation that your references have been received but this still isn’t confirmed on your account a week after receiving the confirmation, please contact the Recruitment & Admissions team.
Will my decision date be affected by a delay in the approval of my references or missing documentation?
If you submit a complete application by the deadline, you will receive an outcome by the corresponding decision deadline. However, we may be unable to guarantee a decision by the deadline if:
- there are delays in receiving your references;
- the documentation required to progress your application is missing.
If the requested information is not received within five working days, we may be unable to guarantee a decision by the round deadline.
If you have received confirmation that your references have been submitted but this is not reflected in your account after a week, please contact the Recruitment & Admissions team.
Will I be invited to interview?
Yes. As part of the selection process, shortlisted candidates for our MSc programmes will be invited to an interview. Interviews are conducted through our video interview platform. You can access it online to record and submit your answers.
The interview process typically takes about 20 minutes and does not require extensive preparation. It aims to supplement your written application and help you convey your suitability for your chosen Master’s by answering questions about your previous experience and future aspirations.
AI guidance:
The purpose of the interview is to get to know more about you. We want to see how you approach problems, your motivations and wider interests.
If we identify malpractice or that answers provided are not genuine, then this may factor negatively into the admissions committee decision.
We have a blog you can read for more advice on how you can use AI responsibly in your application.
When will I receive a decision on my application?
We operate a staged admissions process with several deadlines throughout the year. If you submit your application within an admissions round you can usually expect a decision by the published decision deadline for that round. For more information please see 'Key dates and deadlines' table.
Please keep in mind that during busy times and/or where documents are missing from an application, this may take longer.
Why is my offer subject to checks by Central Admissions?
When an offer is submitted by the Business School, the Central Admissions team needs to make a number of final checks before it can be formally approved. These may include:
- an additional review of an applicant’s academic background;
- ensuring the references we have received are valid.
Until you have received confirmation of the official offer via ³Ô¹ÏºÚÁÏ’s applicant portal, please do not:
- arrange accommodation;
- book flights;
- decline any other offers you may be holding.
The majority of offers are successfully approved by Central Admissions. You will be able to see full details of your offer conditions once your official offer has been confirmed.
I’ve been put on a waiting list, when will I receive a final decision?
Unfortunately, we are unable to confirm when you will receive a decision on your application. We will be in touch via email as soon as there is an update. You do not need to provide any additional information unless you think it will add significant weight to your application. For example, updated transcripts, relevant internships or English language results.
My application has been unsuccessful; can I have some feedback?
Please email your programme Recruitment & Admissions team if you would like feedback on your application. Please note that whilst limited feedback can be provided, the decision of the academic selectors is final and it will not be possible for your application to be reconsidered.
Can I defer my place to next year?
If you receive an offer you can request to defer it to the following year. Requests will be considered until 23 June 2027.
Requests submitted after 23 June will only be approved in exceptional circumstances.
Please note deferrals are considered on a case-by-case basis and in order to be considered for a deferral you will need to pay the tuition fees deposit.
If you already paid your deposit for the current admissions cycle, this will be carried over to your new offer. However, our tuition fees do increase each year and you will be required to make up the difference between the old deposit and the new deposit amount.
Please note that you can only defer once.
Can you advise me on my eligibility?
We are unable to assess your eligibility before you apply. The academic selection committee needs to review a full application before any decision can be made.
Please check the specific entry requirements of the programme you are interested in studying. Please also check our international entry requirements. If you feel you meet our entry requirements you can apply online.
In addition to the guidance on our website, we hold regular information sessions online and on campus throughout the year. Here, we would be happy to discuss your suitability in more detail.
What are the international entry requirements?
We accept a wide range of international qualifications for postgraduate study at ³Ô¹ÏºÚÁÏ.
We've provided general guidance in the country and region index so you can understand how qualifications awarded by public institutions overseas may satisfy our minimum academic admission requirements.
We review our requirements annually. Updates usually happen in September each year before the next academic year of entry.
If your country or region is not listed, please contact the relevant Admissions team for further information.
I don't meet the academic entry requirement but I have some work experience, will I be considered?
Most MSc programmes require at least an Upper Second Class Honours degree (or international equivalent). Work experience can add weight to an application. However, this would not replace the academic requirement, no matter how extensive the experience is. The exceptions to this are:
Please refer to the programme’s entry requirements for more detailed information.
Does the Business School offer pre-sessional English?
The Business School does not offer pre-sessional English courses. We do not accept attendance of a pre-sessional English course as a means of meeting the English language requirement.
I require a visa to study in the UK, when will I receive my CAS?
We will start to issue CAS numbers from April. The details of your CAS will appear on your My ³Ô¹ÏºÚÁÏ record after you have met all the conditions of your offer. Please note that you will need to upload a scanned copy of the photo page of your passport and current visa (if you have recently completed a degree in the UK), before your CAS can be issued. Please upload these documents to the ‘Passport/visa’ section of your My ³Ô¹ÏºÚÁÏ account.
Once your CAS is ready, you will receive an email confirming that it has been uploaded onto your My ³Ô¹ÏºÚÁÏ account. If you log into My ³Ô¹ÏºÚÁÏ you will be able to find your CAS number and the details that have been included in your CAS.
Please note that we cannot provide you with a CAS if you have outstanding conditions on your offer. Please ensure that you allow enough time to meet your conditions and apply for a visa before the start date of your programme of study.
What do I need for my visa appointment?
Your CAS number holds information about the programme you will study and if you have paid any fees. You will not need a formal letter from ³Ô¹ÏºÚÁÏ confirming your offer status for your visa appointment.
For more information about what you will need, see the .
If you need any advice about your visa please contact the International Student Support team. Most information can be found on the International Student Support website.
How do I extend my visa to undertake an Extended Work Placement?
If you require a visa to study on the programme, you will be initially granted a 12 month student visa upon entry (with an additional four months post study). If you decided to extend the programme to 16 months, you will be eligible to apply for a student visa extension (please note additional costs apply). This would enable you to apply for the Graduate Worker Visa once your degree is confirmed.
Fees and funding
Invest in yourself
Choosing to pursue a Master's programme is an important decision and a substantial investment in yourself. Fees for MSc Strategic Marketing are the same for both UK and international students.
Many of our students fund their studies through multiple funding sources. We offer a wide range of awards, including a number of scholarships to the most talented applicants. We have also provided information about the different financing options available to you.
*The non-refundable confirmation deposit counts towards the cost of the programme. If you choose to extend the programme to 16 months you will be required to pay an additional fee of £1,500.
At a glance
£48,000
Fee
£7,000*
Deposit
Additional fees and funding information
Financing your Master's
Many of the students on our Master's programmes fund their studies through multiple funding sources, combining personal resources with education loans and scholarships.
Please note that we do not act as a credit broker to any of the loan providers listed below and are not responsible for providing the loan or assessing your eligibility. Further details of eligibility requirements, interest rates, and other key terms of the loan are available by visiting their respective websites.
Professional and Career Development Loan
A Professional and Career Development Loan is a government-backed commercial bank loan that UK residents can use to help pay for work-related learning.
³Ô¹ÏºÚÁÏ is a Professional and Career Development Loans registered Learning Provider, registration number 7477. For more information and to find out which banks offer the loan, see the .
Postgraduate Master’s Loan
If you are a UK or EU student who meets certain criteria, you can apply for the from the UK government. See the for more information.
Lendwise
is a specialist loan provider dedicated to education finance for ambitious students looking to fund their postgraduate studies at top universities. All nationalities are eligible to apply, and applications are assessed on a case-by-case basis.
Other merit or needs-based scholarships
In addition to the postgraduate scholarships on offer from ³Ô¹ÏºÚÁÏ, you can explore other non-³Ô¹ÏºÚÁÏ scholarships. For example, offers scholarships for international students.
You can find further details of non-³Ô¹ÏºÚÁÏ scholarships here.
Prodigy Finance
is a loan provider for international postgraduate students at the world’s top business schools. The Prodigy Finance loan is available to full-time students. You will be eligible to apply for the Prodigy Finance loan once you have a firm offer from us.
Self or family funding
You should consider what personal resources are available to you and evaluate your income, assets and your lifestyle expenses. Personal resources reduce your dependency on loans and other financing options.
Further funding options
Other sources of funding may be found in publications such as The Grants Register (published by Macmillan), Awards for postgraduate study at Commonwealth Universities (Association of Commonwealth Universities) and Study Abroad (UNESCO), as well as on the ³Ô¹ÏºÚÁÏ website.
For UK residents, for further information on financial assistance to support your learning, please visit or contact 0800 100 900.
Paying your fees
Full information on how to pay your fees will be communicated after you have accepted your offer. To secure your place, a £7,000 deposit is required. This is part of the full tuition fee and not an additional cost.
Fees do not cover:
- accommodation and expenses
- costs incurred as part of optional internships or exchanges
- supplementary texts and study materials
- Careers Club membership (£10 per club for the year)
Receiving your invoice
You will receive an email invoice from the Tuition Fees team within five days of accepting your offer and will need to pay the deposit within 30 days of receiving this invoice. Failure to pay this in time may result in your offer being withdrawn.
Making your payment
You can pay your tuition fees in one instalment in August or, if you are self-funding, in two instalments in August and February.
Scholarships
³Ô¹ÏºÚÁÏ Business School is pleased to offer significant scholarship funding to our most talented applicants. A range of scholarships are available, including several dedicated schemes for specific programmes, and it is recommended that you apply early to give yourself the best chance of receiving an award.
Please be aware that scholarships may not be awarded following every round (e.g. if scholarships in a particular category have all been awarded or there is an insufficient number of eligible candidates in a given round).
Scholarships terms and conditions
If you are offered an ³Ô¹ÏºÚÁÏ Business School scholarship and are subsequently offered a larger award by us, the larger one would supersede the first award and would not be in addition to it. Scholarships awarded by ³Ô¹ÏºÚÁÏ Business School are in the form of a reduction of the tuition fee. Therefore, if you receive another scholarship that pays the full tuition fee directly to ³Ô¹ÏºÚÁÏ, you cannot also receive a scholarship from the Business School.
Nothing on this website is or shall be deemed to constitute, financial advice or a recommendation or endorsement in respect of any financial product. You should always check the suitability of the product that is of interest to you. If you are in any doubt as to its suitability, we suggest that you seek independent professional advice. Apart from certain circumstances, deposits are not refundable if you fail to take up your place in the programme. You can find out if you qualify for a refund and the process for requesting a refund on ³Ô¹ÏºÚÁÏ’s postgraduate deposit information page.
Applicable scholarships
Fees and funding FAQs
- Can I pay my tuition fees in instalments?
- Is there an additional fee if I choose the Extended Work Placement?
- What scholarships am I eligible to apply for, and where can I find out further information about these?
- I have previously studied at ³Ô¹ÏºÚÁÏ. Am I eligible for an Alumni discount on the tuition fee cost?
- I’m being sponsored - what documents do I need to provide?
Can I pay my tuition fees in instalments?
If you are self-funding you have the option to pay your tuition fees in either one or two instalments. These are payable at the start of your programme in August, or in August and February, respectively. If you pay in instalments there will be a 2% surcharge of the total amount added to your first instalment.
You will be asked to select a payment schedule during the offer acceptance process. Please contact the Student Finance team if you have further questions about this process.
Is there an additional fee if I choose the Extended Work Placement?
Yes. If you choose to extend the programme to 16 months you will be required to pay an additional fee of £1,500. You should also budget for any additional travel and living expenses, as well as visa extension charges if you need to extend your study visa.
What scholarships am I eligible to apply for, and where can I find out further information about these?
The Business School offers a variety of different scholarships, each with unique eligibility criteria.
All candidates who submit an MSc application and receive an offer for one of our programmes will automatically be considered for scholarship(s) relevant to their programme, providing the award does not have additional criteria, such as a written assessment. You can be considered for multiple scholarships at the same time though if you are successful in more than one scholarship you will be awarded the highest.
I have previously studied at ³Ô¹ÏºÚÁÏ. Am I eligible for an Alumni discount on the tuition fee cost?
Yes, we offer a 10% scholarship on programme fees to successful candidates with either:
- an undergraduate degree from ³Ô¹ÏºÚÁÏ awarded at a minimum of upper second class;
- a Master’s degree awarded at a minimum of Merit.
This award will be automatically applied to applicants who receive an offer of admission to an MSc programme.
I’m being sponsored - what documents do I need to provide?
If an organisation is responsible for paying your tuition fees, you must provide valid proof of the sponsorship.
Satisfactory evidence of sponsorship is usually regarded as an original, dated and authorised letter from your sponsor on headed paper, including:
- your name and College Identifier Number
- the programme for which you have been offered a place
- the amount of fees which will be paid by your sponsor (please report in GBP)
- the address to which the invoice should be sent
- any Purchase Order number required
- confirmation that the fees will be sent directly to ³Ô¹ÏºÚÁÏ
Sponsorship letters should be emailed to the Central Admissions team at business.admissions@imperial.ac.uk
Meet your faculty
Our faculty* are specialists in their respective fields. They have international research reputations, consult for some of the top businesses in the world and are often asked by the media to give academic insight on a wide variety of topics.
*Faculty members teaching on this programme are subject to change.
Business School
Associate Professor of Marketing Strategy
Business School
Professor of Marketing
Business School
Assistant Professor - Marketing
Business School
Assistant Professor in Marketing
Business School
Associate Professor of Marketing
Business School
Associate Professor of Marketing
Business School
Associate Professor in Marketing
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