Emerging technologies and AI

How is AI affecting freelance jobs?

Which industries is generative AI reshaping? Who are the winners and losers of the automation of expertise? What impact will this have on livelihoods and economies?

Emerging technologies and AI

Will AI replace the educator?

White-collar jobs are set to be transformed by AI – and business schools must adapt teaching practices quickly, so they can prepare students for the new world of work.

Marketing

Toxic customers and how to handle them

Slighted customers can severely damage a business – particularly in the age of social media. So, what's the best way to respond to negative reviews?

Marketing

Do social media-led brand boycotts work?

Political consumerism is on the rise and brands are often expected to take a stand on hot button issues. But how worried should companies be about the threat of a social media-led boycott?

Marketing

Delivering brand resilience in the digital era

Brand resilience describes how strong brands can withstand external pressures through difficult times. If properly cultivated, brand resilience will ensure your brand stands the test of time.