In this section
@article{Eisingerich:2026:10.1007/s11747-026-01179-9,
author = {Eisingerich, A and MacInnis, DJ and Duffek, B and Tam, W},
doi = {10.1007/s11747-026-01179-9},
journal = {Journal of the Academy of Marketing Science},
pages = {977--988},
title = {Taking the role of marketing in consumer well-being seriously: it is about time-the PACT framework},
url = {http://dx.doi.org/10.1007/s11747-026-01179-9},
volume = {54},
year = {2026}
}
TY - JOUR
AB - The authors offer a systems-level, managerial and strategic framework that organizes cross-disciplinary evidence on how marketing has harmed consumers, and most importantly to offer thoughts on how marketing might instead make well-being a central component of value creation.
AU - Eisingerich,A
AU - MacInnis,DJ
AU - Duffek,B
AU - Tam,W
DO - 10.1007/s11747-026-01179-9
EP - 988
PY - 2026///
SN - 0092-0703
SP - 977
TI - Taking the role of marketing in consumer well-being seriously: it is about time-the PACT framework
T2 - Journal of the Academy of Marketing Science
UR - http://dx.doi.org/10.1007/s11747-026-01179-9
VL - 54
ER -