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How does your current work relate to your MSc Strategic Marketing (online, part-time) studies at ³Ô¹ÏºÚÁÏ?

One of my favourite elective modules at ³Ô¹ÏºÚÁÏ was Integrated Marketing Communications, or “marcomms,” because it sits right at the intersection of both worlds. The principles of marketing and data-driven decision-making are incredibly relevant to what I do day-to-day, so I find myself constantly pulling from what I learned at ³Ô¹ÏºÚÁÏ and applying it in my work.

What is one piece of advice you would give to students trying to find a career path that suits them?

A good place to start is to look at your programme content and find what really excited you. From my experience of studying part-time whilst still working, I began to understand that I wouldn’t have been able to manage both without genuinely enjoying what I was doing. If you focus on opportunities that align with your interests, the work tends to feel more natural and far less draining over time.

What advice would you give to students and recent graduates as they navigate the next stage of their career?

My advice is to lean into both the frameworks and theory you’ve learned on the programme and the soft skills that you’ve developed more indirectly, such as time management, communication and making data-informed decisions.

Looking back, what moment, experience or opportunity during your time at ³Ô¹ÏºÚÁÏ made the biggest difference to your career trajectory? 

The Work-Based Project that I completed as part of my studies, which allowed me to address a challenge in my current organisation and come up with a solution from inception to completion, has had a lasting impact. What started as a short-term project during the programme has since become an ongoing initiative and a permanent part of my role, which has been a great outcome.

What are the most important opportunities at ³Ô¹ÏºÚÁÏ that current Master’s students should make sure they don’t miss?

One of the biggest advantages of going to business school, especially when you’re studying in a new city or country, is the chance to build meaningful connections. Whether you’re planning to stay in London or not, those relationships can have a long-term impact on your career. Being intentional about building and maintaining that network is something I’d strongly recommend.